Introduction: Navigating the Digital Frontier of Real Estate
Welcome, discerning readers, to an era where the real estate landscape is no longer just about open houses and newspaper listings. It’s a vibrant, dynamic digital ecosystem, accessible at your fingertips. In 2024, if you’re serious about real estate, whether you’re a seasoned real estate investor, a first-time buyer looking for real estate for sale, a seller aiming for the optimal market price, or a real estate agent striving for unparalleled efficiency, your smartphone is your most potent tool. This isn’t merely convenience; it’s a strategic imperative.
The speed at which real estate news breaks, the fluctuating nature of real estate rentals, the intricate details of commercial property, and the sheer volume of real estate for sale demands a modern approach. Gone are the days of passive searching; today’s market players are proactive, data-driven, and tech-savvy. They understand that to succeed in melbourne real estate, real estate sydney, perth real estate, or any corner of real estate Australia, leveraging the right technology is non-negotiable.
As a top blog writer dedicated to empowering you with cutting-edge insights, I’ve scoured the digital landscape to identify the indispensable applications shaping the real estate world. This isn’t just a list; it’s a deep dive into the features, benefits, and strategic advantages of the platforms that will redefine your real estate investing journey. Prepare to elevate your game, because the future of real estate is here, and it fits in your pocket.
Why Apps Are Absolutely Essential in Today’s Real Estate Market: Beyond Mere Convenience
The digital transformation of real estate isn’t a trend; it’s the new baseline. For anyone involved in real estate, from those managing real estate rentals to high-stakes real estate investing in commercial property, apps provide a distinct competitive edge.
1. Unprecedented Access to Information:
Imagine having up-to-the-minute access to real estate for sale listings across real estate NSW, real estate QLD, real estate Victoria, sa real estate, and real estate WA. Apps provide this with real-time updates, often before listings even hit traditional channels. This isn’t just about finding properties; it’s about understanding market dynamics, tracking sold real estate prices, and getting real estate news as it breaks. For real estate investors, this means identifying opportunities in real estate brisbane or gold coast real estate before the masses.
2. Enhanced Efficiency and Productivity:
Real estate agents and property managers know the value of time. Apps streamline workflows, from scheduling inspections and managing client communications to processing rent payments and organizing real estate photography. This efficiency translates directly into more deals closed, better client satisfaction, and a stronger professional reputation, whether you’re working with Ray White or a boutique firm like Holdsworth Real Estate in specific regions.
3. Data-Driven Decision Making:
The sheer volume of data available through these platforms is a goldmine. Property history, comparable sales (sold real estate), demographic information, and growth forecasts are no longer exclusive to industry insiders. Apps empower everyone, from an individual searching for real estate adelaide to a large firm engaged in real estate commercial transactions, to make informed decisions based on robust data, critical for real estate investing.
4. Superior Market Coverage and Niche Exploration:
Whether you’re interested in general real estate Australia or highly specific markets like real estate Margaret River, real estate Kiama, Halls Head Real Estate, or Swan View, apps offer unparalleled breadth and depth. You can filter by location, property type, price range, and even specific amenities, ensuring you find exactly what you’re looking for, whether it’s a family home or a prime commercial property.
5. Seamless Communication and Collaboration:
Many apps facilitate direct communication with real estate agents, property managers, and other stakeholders. This fosters transparency and speeds up processes, essential when dealing with urgent matters like submitting offers or arranging last-minute inspections.
In essence, these apps transform the complex, often opaque world of real estate into a navigable, transparent, and highly efficient digital experience. They are the essential toolkit for anyone serious about achieving their real estate goals in 2024.
Criteria for Selection: How We Chose the Elite 5
Identifying the “Top 5” in a rapidly evolving tech landscape requires rigorous evaluation. My selection process focused on several key criteria to ensure these apps deliver maximum value and uphold the highest standards of performance for a diverse real estate audience, from casual browsers to serious real estate investing professionals.
1. Comprehensive Feature Set:
Beyond basic listings, we looked for apps offering a broad array of functionalities: advanced search filters, mortgage calculators, market analytics, virtual tours, communication tools, and real estate news feeds. For real estate agents and property managers, CRM integration and inspection scheduling were crucial.
2. Data Accuracy and Timeliness:
In real estate, outdated information is detrimental. Our top picks excel in providing accurate, up-to-the-minute data on real estate for sale, sold real estate, real estate rentals, and market trends. The “live daily information” aspect was heavily weighted here.
3. User Experience (UX) and Interface (UI):
An app can have all the features in the world, but if it’s clunky or difficult to navigate, it won’t be adopted. Intuitive design, smooth performance, and cross-device compatibility were paramount.
4. Market Coverage and Relevance:
While some apps are global, we prioritized those with strong relevance to real estate Australia, including specific states and cities like real estate Sydney, melbourne real estate, real estate Perth, real estate Brisbane, real estate Adelaide, real estate Cairns, and key regional areas. The ability to find real estate NSW, real estate QLD, real estate Victoria, and sa real estate was key. We also considered apps useful for real estate NZ if they offered broader insights.
5. Innovation and Future-Proofing:
The real estate sector is constantly evolving. We favored apps that demonstrate innovation, incorporating technologies like AI-driven insights, advanced real estate photography features, or predictive analytics, preparing users for future market shifts.
6. Value for Diverse Stakeholders:
Our selection balances apps beneficial for buyers, sellers, renters, real estate agents, property managers, and especially real estate investors interested in commercial property or residential assets.
The Top 5 Real Estate Apps You Should Be Using in 2024: A Deep Dive
This is where the rubber meets the road. These five applications represent the pinnacle of real estate technology, each offering unique strengths that collectively form an unbeatable arsenal for success in 2024.
1. RealEstate.com.au (REA Group) & Domain (Domain Group): The Australian Titans of Listings & Data
When we talk about finding real estate for sale or real estate rent in real estate Australia, two names dominate the landscape: RealEstate.com.au and Domain. While distinct entities, their synergistic power makes them essential. Think of them as the twin pillars supporting every real estate search Down Under.
Why They’re Essential:
- Unparalleled Listing Volume & Reach: Both platforms boast the largest databases of real estate for sale and real estate rentals across every state and territory. Whether you’re eyeing real estate NSW, melbourne real estate, real estate QLD, real estate Victoria, real estate WA (including real estate Perth and real estate Cairns), sa real estate, or real estate Adelaide, these apps are your primary portals. They are the first stop for buyers and renters and the go-to for real estate agents listing properties.
- Live Daily Information Aspect: Listings are updated in real-time. New properties appear almost instantaneously, and price changes are reflected swiftly. Users can set up daily alerts for new properties matching their criteria, ensuring they never miss an opportunity in fast-moving markets like gold coast real estate or real estate Sydney.
- Comprehensive Property Details: Beyond basic photos, these apps provide extensive property descriptions, floor plans, virtual tours (increasingly common, enhanced with real estate photography), agent contact details, and increasingly, suburb profiles with demographic data, school zones, and transport links. This depth of information is invaluable for pre-screening properties and making informed inspection decisions.
- Market Insights & Data (Sold Real Estate): Both platforms offer robust tools for market research. You can explore sold real estate prices, property history, and median price trends for specific suburbs or property types. This is critical for sellers to accurately price their homes and for real estate investors to identify growth areas or undervalued assets. Understanding sold real estate data is the bedrock of intelligent real estate investing.
- Live Daily Information Aspect: Regularly updated market reports, suburb data, and property value estimates provide a daily pulse on the real estate market. Their real estate news sections offer daily articles on market trends, government policy changes, and economic factors affecting real estate Australia.
- Rentals Focus: For those involved in real estate rentals, these apps are equally powerful. Landlords and property managers can list properties for rent, while tenants can easily search, apply, and communicate. Features like rent payment tracking (or links to external services) and inspection scheduling are becoming standard.
- Live Daily Information Aspect: New rental listings are added daily, and tenants can receive immediate notifications. This is crucial in competitive rental markets.
- Commercial Property Sections: While their primary focus is residential, both platforms have dedicated and robust commercial property sections. This allows real estate investors to explore commercial real estate Perth, commercial real estate Sydney, or opportunities in commerce across the nation. Listings include offices, retail spaces, industrial properties, and development sites.
Source Links:
- RealEstate.com.au: https://www.realestate.com.au/
- Domain: https://www.domain.com.au/
2. CoreLogic RP Data (for Professionals) / CoreLogic Australia Property Hub (for Consumers): The Data Powerhouse
While RealEstate.com.au and Domain give you the listings, CoreLogic offers the unfiltered, granular data that empowers true real estate investing and professional decision-making. CoreLogic is the undisputed leader in property data analytics for real estate Australia (and real estate NZ). While RP Data is their professional-grade platform, they also offer consumer-facing tools.
Why It’s Essential:
- Deep Dive Property Analytics: This is where you move beyond surface-level information. CoreLogic provides incredibly detailed property reports, including extensive sales history (sold real estate data), rent history, demographic breakdowns, capital growth trends, comparable sales analysis, and even aerial imagery. For real estate investors eyeing a potential commercial property or a residential flip, this data is gold. It helps answer critical questions like: “What’s the true value of this real estate for sale in real estate Brisbane?”, “What’s the rental yield potential in real estate Cairns?”, or “Has this property in real estate Victoria been on the market multiple times?”
- Live Daily Information Aspect: CoreLogic’s databases are constantly updated with new sales records, listing changes, and market trends. Their proprietary algorithms generate daily insights into suburb performance, market forecasts, and economic indicators affecting real estate. Professionals using RP Data receive daily digests and real-time alerts on market movements.
- Valuation Tools & AVMs (Automated Valuation Models): For real estate agents, valuers, and real estate investors, CoreLogic’s AVMs provide instant, data-driven property valuations, a crucial step in assessing any real estate for sale. While not a substitute for a professional valuation, they offer a reliable baseline.
- Comprehensive Suburb & Market Reports: Need to understand the investor profile of melbourne real estate or the demographic shifts in real estate Perth? CoreLogic provides in-depth suburb reports that detail everything from owner-occupier vs. investor ratios to average household income and population growth, vital for strategic real estate investing.
- Identifying Investment Opportunities: By analyzing various data points, real estate investors can identify areas ripe for growth, suburbs with high rental demand, or pockets where properties are potentially undervalued. This is particularly useful for those focusing on real estate investing in specific regional markets like real estate Margaret River or emerging areas.
- Risk Assessment: Understanding flood zones, bushfire prone areas, and other geographical risks is made easier with CoreLogic’s mapping and data overlays. This is crucial for due diligence in any real estate purchase.
Source Links:
- CoreLogic Australia: https://www.corelogic.com.au/
- CoreLogic RP Data (Professional Access): (Typically accessed via subscription for real estate agents and investors)
3. Commercial Real Estate (CommercialRealEstate.com.au) & Realcommercial.com.au: The Commercial Property Powerhouses
For the astute real estate investor with an eye on commerce and the lucrative world of commercial property, these dedicated platforms are non-negotiable. While the general listing sites have commercial sections, these apps specialize, offering depth and features tailored specifically for the complexities of real estate commercial.
Why They’re Essential:
- Exclusive Commercial Listings: Many commercial property listings are found exclusively on these specialized platforms. This includes everything from sprawling industrial warehouses to prime CBD office spaces, retail outlets, development sites, and agricultural Estate. If you’re looking for commercial real estate Perth or a new business premises in real estate Brisbane, these are your go-to.
- Live Daily Information Aspect: New commercial property listings are added daily, and users can set up highly specific alerts based on property type, size, zoning, and location. This ensures investors and commerce professionals are always aware of the latest opportunities.
- Tailored Search Filters for Commercial Use: Unlike residential apps, these platforms offer highly granular search filters relevant to commercial property. Think gross floor area, net lettable area, zoning, permitted uses, loading dock access, parking ratios, and specific lease terms. This precision is vital for real estate investing in this sector.
- In-Depth Investment Data & Resources: Both platforms provide market reports, whitepapers, and real estate news specifically focused on real estate commercial trends, vacancy rates, yield expectations, and economic forecasts relevant to different commerce sectors. This data helps real estate investors make informed decisions.
- Live Daily Information Aspect: Beyond listings, these apps feature daily articles, market updates, and expert analyses on the commercial property market, ensuring investors are always abreast of current trends and future projections.
- Connecting with Commercial Real Estate Agents: These platforms are the primary hubs for commercial real estate agents. They facilitate direct contact, ensuring investors can quickly connect with specialists who understand the nuances of commercial property transactions.
- Auction & EOI (Expression of Interest) Tracking: Commercial property often sells via auction or EOI. These apps provide details, dates, and results for these processes, offering transparency for real estate investors.
Source Links:
- Commercial Real Estate: https://www.commercialrealestate.com.au/
- Realcommercial.com.au: https://www.realcommercial.com.au/
4. Mortgage and Finance Calculators / Bank Apps (e.g., CBA, Westpac, NAB, ANZ): The Financial Navigator
Buying real estate inevitably involves finance. For real estate investing, securing the right loan terms can make or break profitability. Dedicated mortgage calculators and integrated bank apps are indispensable tools for financial planning and securing funding.
Why They’re Essential:
- Accurate Loan Calculators: These apps provide comprehensive calculators for loan repayments, stamp duty, borrowing capacity, and even extra repayment scenarios. This allows buyers to realistically assess affordability for real estate for sale in real estate Sydney or real estate Perth and helps real estate investors model potential returns on commercial property.
- Live Daily Information Aspect: Many apps from major lenders provide current interest rates, and some even allow you to track daily rate changes or receive alerts for favorable market shifts. This helps buyers and investors seize opportunities.
- Pre-Approval & Application Processes: Major bank apps now allow users to get pre-approvals for home loans directly through their mobile devices. This streamlines the often-cumbersome finance application process, saving time and giving buyers a clear budget when searching for real estate for sale. A pre-approval strengthens offers, especially in competitive markets.
- Interest Rate Comparisons: Independent finance apps often aggregate interest rates from multiple lenders, allowing buyers and real estate investors to compare offers and find the most competitive deals. This can lead to significant savings over the life of a loan.
- Understanding Affordability: Beyond just loan amounts, these apps can help users understand the total cost of ownership, including council rates, insurance, and ongoing maintenance. This holistic view is crucial for responsible real estate investing and personal budgeting.
- Expert Advice Integration: Many apps connect users directly with mortgage brokers or bank lending specialists, providing access to professional financial advice when navigating complex real estate transactions.
Source Links:
- Major Australian Banks (CBA, Westpac, NAB, ANZ) offer their own banking and home loan apps. Search for them in your app store.
- Independent Mortgage Brokers/Comparison Sites (e.g., RateCity, Mozo) also offer apps or mobile-optimized sites with calculators and comparison tools.
5. Property Management & Inspection Apps (e.g., Inspection Manager, PropertyMe, Property Tree): The Operational Hub
For real estate agents, property managers, and serious real estate investors with a portfolio of real estate rentals or commercial property, dedicated property management and inspection apps are indispensable. They automate tedious tasks, enhance communication, and ensure properties are well-maintained.
Why They’re Essential:
- Streamlined Inspections: Apps like “Inspection Manager” revolutionize the inspection process. Property managers can conduct detailed reports on-site using templates, capture real estate photography, add notes, and generate professional reports instantly. This saves hours of manual work and ensures compliance.
- Live Daily Information Aspect: Photos and notes from inspections are uploaded in real-time. Maintenance requests generated from these inspections can be assigned daily, providing a live overview of property health and required actions.
- Tenant & Landlord Communication: These apps often include portals for tenants to report maintenance issues, track rent payments, and communicate directly with their property manager. Similarly, landlords can access reports, statements, and communication logs, fostering transparency and reducing misunderstandings. This is crucial for managing real estate rentals efficiently.
- Rent Payment Tracking & Reconciliation: Automated rent payment reminders, direct debit integrations, and real-time reconciliation make managing real estate rentals far more efficient, reducing arrears and administrative burden for property managers.
- Maintenance Management: From logging requests to assigning contractors and tracking job progress, these apps centralize maintenance operations. This ensures timely repairs, happier tenants, and better preservation of Estate value for real estate investors.
- Comprehensive Reporting: Property managers and real estate investors can generate a wide range of reports—financial summaries, maintenance logs, inspection histories, and more—at the touch of a button, providing a clear overview of portfolio performance. This is invaluable for strategic real estate investing.
Source Links:
- Inspection Manager: https://www.inspectionmanager.com.au/
- PropertyMe: https://www.propertyme.com/au/
- Property Tree (MRI Software): https://mrisoftware.com/au/products/property-tree/
Beyond the Top 5: Complementary Tools & Considerations for the Savvy Real Estate Enthusiast
While our top five form the bedrock of digital real estate prowess, the ecosystem is rich with specialized tools and considerations that can further enhance your journey, whether you’re a seasoned real estate investor or just starting to explore real estate for sale.
1. Real Estate Agent & Agency Specific Apps:
Many prominent real estate agents and networks offer their own branded apps. Firms like Ray White, Elders Real Estate, and Professionals Real Estate often provide apps that complement the major listing sites. These can offer unique insights into their listings, market updates specific to their operational areas (e.g., Kevin Hicks Real Estate might have specific insights into regional Victoria), or exclusive access to pre-market properties. Boutique agencies like Holdsworth Real Estate or Turner Real Estate might focus on hyper-local markets, providing a deeper dive into areas like real estate Kiama or real estate Margaret River. Always check if your preferred real estate agent has a proprietary app or a strong digital presence.
2. Niche Market Deep Dives:
The provided keywords highlight the importance of geographical specificity. While major apps cover real estate Australia broadly, if your interest lies in very specific locations like Halls Head Real Estate or Swan View, it’s worth searching for local real estate agents or community portals that might offer more granular, often manually curated, insights into these particular markets. These can sometimes uncover off-market deals or local knowledge not found on national platforms.
3. Real Estate Photography & Virtual Tours:
The visual aspect of real estate is paramount. Tools for professional real estate photography (even for smartphone users) are becoming increasingly sophisticated. Apps that help with HDR merging, wide-angle lens correction, and virtual staging can significantly improve the appeal of any real estate for sale. Furthermore, platforms supporting 3D tours and virtual reality walkthroughs are transforming how buyers experience properties, especially for commercial property listings or luxury Estate.
4. Customer Relationship Management (CRM) for Real Estate Professionals:
For real estate agents and property managers, a robust CRM system is the backbone of their business. While not typically a mobile “app” in the same vein as our top 5, mobile-optimized CRM platforms or dedicated CRM apps (like those from ActivePipe, Rex, or VaultRE) are crucial for managing client relationships, tracking leads, scheduling follow-ups, and automating marketing. They ensure that no potential real estate deal falls through the cracks.
5. Legal and Compliance Tools:
The complexities of real estate transactions, especially concerning real estate broke (brokerage) and contractual agreements, necessitate careful attention to legal details. While not strictly an “app,” digital platforms that provide access to up-to-date legal documents, contract templates, and compliance checklists are essential for real estate agents and investors to navigate the legal landscape of real estate Australia.
6. Financial Tracking & Budgeting Apps:
For real estate investors, separating personal and investment finances is critical. Apps that help track expenses, income, and portfolio performance are vital. While the mortgage apps focus on acquisition, general finance apps like Xero or MYOB (with mobile interfaces) can manage the ongoing financial health of real estate rentals or commercial property assets.
How to Leverage These Apps for Maximum ROI (Return on Investment) in Real Estate
Possessing these powerful apps is only half the battle; the true mastery lies in knowing how to integrate them into a cohesive strategy for maximal real estate investing returns.
1. For the Astute Real Estate Investor:
- Daily Market Scan: Begin each day with a scan of RealEstate.com.au/Domain for new real estate for sale listings in your target areas (real estate Sydney, melbourne real estate, real estate Perth, real estate Brisbane). Simultaneously, check CommercialRealEstate.com.au/Realcommercial.com.au for commercial property opportunities. Set granular alerts to catch the freshest listings.
- Data Validation with CoreLogic: Once a promising real estate for sale or commercial property is identified, immediately cross-reference it with CoreLogic data. Dig into sold real estate history, rental yields, and suburb growth trends. This due diligence is crucial to avoid costly mistakes in real estate investing.
- Financial Modelling: Use your bank’s app or a dedicated mortgage calculator to model potential loan repayments, cash flow, and return on investment for any real estate investing prospect. Understand your borrowing capacity before making an offer.
- Property Management Oversight: If you have an existing portfolio of real estate rentals or commercial property, regularly review reports from your property management app. Monitor rent collection, maintenance requests, and inspection reports to ensure your Estate is performing optimally.
- Stay Informed: Make a habit of checking the real estate news sections within the major listing sites and CoreLogic for daily market updates, economic forecasts, and policy changes that could impact your real estate investing strategy.
2. For the Savvy Home Buyer/Seller:
- Comprehensive Property Search: Use RealEstate.com.au/Domain to cast a wide net for real estate for sale. Utilize advanced filters, save searches, and set up daily notifications. Explore real estate photography and virtual tours thoroughly.
- Research and Value Assessment: Before making an offer on real estate for sale, use CoreLogic (or similar data sources) to understand the sold real estate values in the area (real estate NSW, real estate QLD, etc.). This empowers you to make an informed, competitive offer.
- Financial Readiness: Get pre-approved for a loan using your bank’s app. This clarifies your budget and positions you as a serious buyer to real estate agents. Understand stamp duty and ongoing costs with a mortgage calculator.
- Marketing Your Property: If selling, work closely with your real estate agent to ensure your property is prominently featured across the major listing apps, with high-quality real estate photography and compelling descriptions. Monitor daily views and inquiries.
3. For the Efficient Real Estate Agent/Property Manager:
- Lead Generation & Client Management: Leverage the visibility of RealEstate.com.au/Domain for listings and combine it with a robust CRM system (even if it’s a separate app) to manage leads, follow-ups, and client communication.
- Market Mastery: Utilize CoreLogic data daily to provide clients with up-to-date market appraisals, sold real estate comparisons, and detailed suburb reports. This builds trust and positions you as a true expert in melbourne real estate, real estate Adelaide, or wherever you operate.
- Streamlined Operations: For property managers, the inspection and property management apps are your daily companions. Schedule inspections, manage maintenance, track rent, and communicate with tenants and landlords seamlessly. This maximizes your efficiency and enhances your service delivery for real estate rentals and commercial property.
- Professional Development: Stay updated with real estate news and industry trends via the news sections of these apps. Understand shifts in real estate investing or commerce to better advise your clients. Ray White, Elders Real Estate, and other leading agencies often provide internal training and resources that complement these external tools.
The Future of Real Estate Technology: What’s Next?
The evolution of real estate apps is far from over. As we look beyond 2024, several technological advancements are poised to further revolutionize how we interact with Estate.
- Artificial Intelligence (AI) and Predictive Analytics: Imagine apps that not only show you real estate for sale but predict which properties are most likely to appreciate, or which areas will see the highest rent increases. AI will refine real estate investing by identifying patterns in vast datasets, from sold real estate to local infrastructure projects.
- Blockchain for Transparency: While still nascent, blockchain technology could bring unprecedented transparency and security to real estate transactions. Digital titles, smart contracts, and fractional ownership of commercial property could all be managed via secure, immutable ledger systems, reducing fraud and streamlining processes often associated with real Estate Broke.
- Enhanced Virtual Reality (VR) and Augmented Reality (AR) Tours: Beyond simple 3D tours, expect hyper-realistic VR experiences that allow you to customize a home’s finishes or explore a commercial property with embedded data overlays (AR). This will transform how buyers conduct inspections remotely.
- Integrated Smart Home Ecosystems: Real estate apps will increasingly integrate with smart home devices, allowing property managers or landlords to remotely monitor property conditions, manage utilities, or even conduct virtual pre-inspections for real estate rentals.
- Hyper-Personalization: Apps will learn user preferences to a much greater degree, delivering highly personalized recommendations for real estate for sale, real estate rentals, or real estate investing opportunities based on past behavior, financial goals, and lifestyle.
The rapid pace of innovation means that staying informed and adaptable is key. The apps we’ve discussed today are at the forefront of this revolution, but expect continuous improvements and new entrants challenging the status quo.
Conclusion: Your Digital Edge in the World of Real Estate
In 2024, the difference between merely participating in the real estate market and truly dominating it lies in your digital toolkit. The five applications highlighted – RealEstate.com.au/Domain, CoreLogic, Commercial Real Estate/Realcommercial.com.au, Mortgage/Bank Apps, and Property Management/Inspection Apps – are not just convenience tools; they are strategic assets.
They empower you with real-time data, streamlined operations, unparalleled market insights, and financial clarity, whether you’re seeking real estate for sale in real estate Cairns, managing real estate rentals in real estate Brisbane, engaging in real estate investing in commercial property, or growing your real estate agent business.
By embracing these technologies and integrating them into your daily routine, you move beyond the traditional, gaining a profound competitive advantage. The future of real estate is intelligent, connected, and mobile. Download these apps, explore their capabilities, and start building your digital edge today. Your next successful real estate venture is quite literally in the palm of your hand.
